If you're training for your first Ironman, you’ve probably already realised something:
It’s not just about swim fitness.
It’s not just about bike miles.
It’s not even just about the long runs.
It’s about how well you fuel the training.
This March, we’re hosting a dedicated in-store evening focused on one of the biggest performance limiters for first-time Ironman athletes:

It’s months of:
Race day is simply the celebration of all that preparation.
Training creates stress.
Nutrition determines whether you adapt — or break down.
At the event, we’ll cover:
Inflammation isn’t the enemy.
Chronic inflammation is.
Long sessions cause:

That’s normal. That’s adaptation.
But when energy intake doesn’t match training load?
We’ll explain how smart nutrition helps regulate inflammation — without blunting training gains.
This is one of the most common questions we hear.
Yes — mostly.
But there’s nuance.
These are exactly the kinds of practical questions we’ll unpack during the evening.


It’s underfueling.
Ironman training is highly demanding. Many athletes unintentionally eat too little — especially carbohydrates — which can lead to:
If you’re feeling constantly tired despite “eating healthy,” this session is for you.
Because logging miles is only half the equation.
If you want to:
This is a session worth attending.